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Press

Recent articles in the international press

• 01 June 2009

  

  DIRECT MARKETING INTERNATIONAL

  BRIC countries: a leapfrog effect

  Sharon Greene examines how Brazil, Russia, India and China are leading the field in terms of technology take-up.

  See article

• 13 May 2009

  

  EDIE.NET

  Consumers increasingly concerned about brand ethics

  Old models of CSR no longer fit the demands of increasingly savvy consumers and companies that wish to woo the growing number of ethical shoppers need to rethink their strategies.
  

  See article

• 02 Apr. 2009

  

  MARKETING MAGAZINE

  2009 is a good year for ecology!

  The crisis is stimulating a new trend based on "positive consumption". According to RISC International, this is a really significant trend, which is spreading throughout the world.
  (full article in French only)

  See article

• 01 Apr. 2009

  

  FRANCE SOIR

  A third of the French are hooked on organic products

  More than just a fashion, the eco-attitude is settling in as a way of life. "People want to have a positive attitude in their consumption. They are treating themselves, they are consuming positively," explains Matthieu Faullimmel, Director of the Future Trends Department at RISC International.
  (full article in French only - Subscription to publication required to view article)

  See article

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