How does RISC International do it?

How do we find the phenomena? Where do we find them? And how do we quantify them? 

ASCENT (Annual Scan of Consumer Evolution and New Trends) is RISC's approach, unique in both its scale and its longevity. Few other companies in the world can say that they've been tracking the evolution of society and consumers for 25 years, amassing a knowledge centre that contains the results of over a million and a half interviews. 

Each year, RISC International deploys ASCENT, gathering information from around the world about people's lifestyles, values, motivations and ambitions. ASCENT carries an ever more sophisticated and flexible battery of sector-specific questions used by world-leading brands from the Telecom, Technology, Consumer Electronics, Cosmetics, Luxury, Automobile and FMCG sectors.
 
RISC International uses this data to explore the shifting patterns of cultural influences across the globe, helping us understand the pace, depth and impact of societal evolution. We identify hidden links between demographics, social, psychological and cultural movements, revealing the people and trends transforming society and changing our clients' businesses ? tomorrow, today.
 
The RISC International difference? Our capacity to accurately model and predict future consumer trends across the globe, empowering clients for future business excellence.