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Publications

Recent publications

  • Positive Consumption White Paper
    12 Feb. 2009
    Positive Consumption is a megatrend which involves consumers who have developed an aspiration for a different form of consumption which they believe can have a positive impact on their lives and on the lives of others. This trend will impact upon the medium term objectives of companies in terms of operations, positioning and product offerings.
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  • BRIC White Paper White Paper
    25 Nov. 2008
    RISC White Paper on the BRIC countries examines the common motivations between segments in each of the four emerging markets.. This enables companies to approach innovation and the structure of their product and service offering in a truly consumer-centric manner.
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  • Dynamics of Influence on the Web White Paper
    15 May 2008
    The Dynamics of Influence on the Web takes a look at the level of influence between consumers on a multi-country level. It illustrates the key players on the Internet and the degree to which they influence the decision-making process of their fellow consumers. It offers an insight into the profile of the segments most active on the Internet and how they may best be targeted
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